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Evelyn Hanley
Evelyn Hanley
 Member Services Associate
 October 30, 2025
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Evelyn Hanley

Evelyn Hanley

Member Services Associate

October 30, 2025

New Corporate Giving Strategies for a New Workforce

Gen Z and Millennials now make up 54% of the U.S. workforce, and their presence and influence continues to grow rapidly. To stay relevant, companies must evolve their giving strategies to engage this emerging generation of donors. CSR professionals should recognize the distinct generational differences in giving behaviors—particularly between younger donors and Baby Boomers, who currently contribute the largest share of corporate charitable giving.

Here are some best practices to engage younger donors:

  • Remove minimum donation thresholds – Allow employees to give at any level to help them build the habit of philanthropy.
  • Make giving mobile-friendly – Over half of Millennials donate using their smartphones.
  • Leverage social media – Gen Z is nearly four times more likely than Baby Boomers to be inspired to give through social media.
  • Show impact – 66% of Millennials track the outcomes of the nonprofits they support.
  • Focus on generational causes – Climate change and racial equity are especially motivating issues for Gen Z.
  • Use volunteerism as a gateway – Encouraging gifts of time can be an effective way to inspire future financial giving among younger employees.

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Upcoming Events to Add to Your Calendar

Leadership Academy | Earn Your Certificate in CSR Leadership

Looking to earn your Certificate in Corporate Citizenship Leadership? Join other CSR leaders, at Boston College, for one week in December! Bring your work goals and challenges into the curriculum, as our world-renowned executive advisors guide your cohort through actionable learning and discussion.

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The 2026 International Corporate Citizenship Conference

For nearly 40 years, the International Corporate Citizenship Conference (#BCConf), hosted by the Boston College Center for Corporate Citizenship (BCCCC), has brought together hundreds of global CSR professionals looking to learn, share, and network among peers.

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The Management Intensive | Earn Your CSR Management Certificate

Created specifically for CSR professionals who manage teams, the Management Intensive is a five-day certificate program that will provide you with the strategic, organizational, and communication tools needed to advance good corporate citizenship.

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