Faculty Directory

Audrey Azoulay

Assistant Professor of the Practice

Photo of Audrey Azoulay

Audrey Azoulay

Contact

Fulton Hall 454C

Telephone: 617-552-1872

Email: corinne.azoulaysadka@bc.edu

Education

  • BA, Université Paris III La Sorbonne Nouvelle
  • MA, Université Paris III La Sorbonne Nouvelle
  • Post-Graduate, Paris 1 Panthéon-Sorbonne
  • Ph.D, HEC Paris

Research Interests

Luxury Marketing; Brand Management; Corporate Branding; and Communications.

Expertise

  • Marketing Aesthetics

Department

Marketing

Profile

Audrey Azoulay is an assistant professor of the practice of marketing at Boston College’s Carroll School of Management. Professor Azoulay’s research focuses on brand management, communication, and luxury marketing. She has developed a scale to measure brand personality and has shown how brand personality should be used in corporate brand communications. She is also researching the behavior of luxury goods consumers.

Prior academic experience includes teaching at HEC Paris and Seattle University. She has also been a visiting scholar at Kellogg School of Management (Northwestern University), and a research associate at Harvard Business School. Her industry experience includes L’Oreal, Polo Ralph Lauren, Louis Vuitton, and advertising agencies.

Publications

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