Faculty Directory

• Fulbright Scholar (research), Canada, 2011
• CSOM Teaching Star: Spring 2021, Fall 2020, Spring 2019, Spring 2017, Fall 2016, and Fall 2015
• Assistant Chair, Marketing Department, 2013 – 2016

• “Inducing Omni-temporality: Product Heritage Appropriation in Corporate Heritage Brand Construction.” (With Pedro Mir Bernal, Fabien Pecot, Virginie DeBarnier.) Journal of Brand Management, 30, 144-156. January, 2023. 

• “Approaches to Corporate Heritage Brand Management: The Cases of Cunard and Ritz-Carlton.” in John Balmer, Foundations of Corporate Heritage. Routledge.

• “Corporate Heritage Brands: Mead’s Theory of the Past.” (With John Balmer.) Corporate Communications, 18 (3). August, 2013. 

• “Brand Heritage and the Renaissance of Cunard,” European Journal of Marketing, 45 (9-10), 1538-1556. August, 2012.

Prior to his academic career, Professor Hudson served in a variety of consulting and managerial positions. As President of Hudson Consulting and as a Senior Consultant with The TQM Group, he provided advice on strategy and marketing to multinational corporations and private equity firms. His clients included AT&T, Cadbury Schweppes, Cunard, Harley-Davidson, and Nestlé. He is former Chief Executive Officer of Bay Hospitality, which was ranked among the 100 largest independent restaurant companies in the United States. He is also former Chief Executive Officer of Brandpoint.com, which developed an acclaimed consumer Internet navigation portal.