2009 Community Involvement Index: Staying the Course

Our 2009 Community Involvement Index, which is drawn from an online survey responded to by more than 300 companies, offers a snapshot of the community involvement field. As with corporate citizenship more generally, community involvement appears to be weathering the economic crisis remarkably well. Key findings from this research show that the integration of community involvement into the broader corporate citizenship strategy of the company continues to deepen as does the engagement of other internal and external stakeholders in building and delivering the company’s community involvement strategy and programs. Our findings also show that businesses continue to struggle with the challenge of demonstrating measurable social impact from their initiatives in the communities where they operate. The report provides insight into the state of the field and how companies are approaching this evolving function in today’s challenging business environment.