2011 Community Involvement Index: Focus on Results

In our super-connected era of transparency and increased scrutiny of business, community involvement is more than a nice thing to do. It’s an important part of doing business, as demonstrated by the increasing support it enjoys from top leadership. This is reflected in the findings of the Community Involvement Index survey, which show that most companies are working to increase the focus and impact of community involvement and to integrate the function more thoroughly with business strategy. This report provides information on how companies approach community involvement, how the function is organized and what strategies are employed to deliver social and business value.