Profile of the Practice 2008: Managing Corporate Citizenship

In this study, researchers investigate the structures and systems keyed to citizenship in a broad sample of mostly North America-based companies. The research focuses on two questions: How companies organize to meet the demands of corporate citizenship, and how they manage multiple and sometimes conflicting responsibilities to investors, suppliers, customers, employees, community groups and to society at large? From the responses of 330 companies, some trends emerge and the ambiguity associated with managing corporate citizenship was also confirmed.