Impact Measurement
Impact measurement is establishing comprehensive tools and frameworks for measuring corporate social responsibility (CSR) programs. By understanding how much social and business value you create and the means by which you create it, you can provide your company with a best-practice opportunity to demonstrate the value of its unique corporate citizenship efforts. By establishing comprehensive tools and frameworks for measuring corporate social responsibility (CSR) program impacts, you can provide your company the opportunity to demonstrate the value of its unique corporate citizenship efforts. In fact, not only is the measuring and reporting of CSR outcomes important—it's expected. When you are able to quantify what value is created and tell the story of how value is created to stakeholders—from those in the community to internal stakeholders such as employees and executives—you ensure that your program continues to deliver desired results, which ensures support for your initiatives. By aligning CSR activities with business goals—and working with partners to assess programs and performance metrics, you can move from input measurement to impact measurement. In highlighting the link between positive business outcomes—such as higher levels of employee engagement, increased volunteer participation, or reductions in carbon emissions—to the corporate citizenship efforts behind these shifts, you can help define and advocate further for the importance, and ultimately the impact, that citizenship initiatives can bring to a company.