CSR Research: The Value of Corporate Citizenship

RESEARCH BRIEF - A company’s long-term commitment to corporate citizenship efforts improves customer purchase intentions and perceptions of social responsibility, especially when it remains consistent during difficult economic times

RESEARCH BRIEF - Firms that engage in corporate citizenship also work actively to communicate transparently about operations, policies, and CSR commitments. The additional information available to outside investors, leads to more consistent forecasts and stronger liquidity.

RESEARCH BRIEF - To maximize short- and long-term financial performance, companies investing in environmental initiatives should communicate their efforts with stakeholders more frequently.

RESEARCH BRIEF - Much has been written about the relationship between corporate social performance (CSP) and corporate financial performance (CFP). Companies with higher levels of cost-leadership (lower cost operations) and product differentiation are more capable of synergizing the value-added and value creation associated with their CSR projects to enhance firm financial performance.

RESEARCH BRIEF - Much has been written about the relationship between corporate social performance (CSP) and corporate financial performance (CFP). Companies with higher levels of cost-leadership (lower cost operations) and product differentiation are more capable of synergizing the value-added and value creation associated with their CSR projects to enhance firm financial performance.

RESEARCH BRIEF - Firms that engage in corporate citizenship activities are more likely to benefit from lower equity costs and therefore are more likely to see higher returns on investment overall.

RESEARCH BRIEF - Firms with greater institutional ownership have higher firm-level social and environmental scores, indicating that institutional investors are prioritizing corporate citizenship performance.

RESEARCH BRIEF - Investing in corporate citizenship may provide a risk management benefit to highly leveraged firms, as positive citizenship behavior reduces the costs of debt and reduces potential opportunity cost by helping to maintain customer trust that can lead to sales growth.

RESEARCH BRIEF - The development of performance targets improves the environmental performance rates of cross-sector partnerships.

RESEARCH BRIEF - The implementation of LGBTQ-supportive policies is positively associated with firm performance.

RESEARCH BRIEF - Across most firm types, a marketing approach that pursues a broader spectrum of stakeholders may lead to better financial results.

RESEARCH BRIEF - In cause marketing and other corporate giving campaigns, consumers are more likely to donate more money to a nonprofit partner after considering the purchase of an indulgence product.